Complex products. Clear decisions. Measurable outcomes.
I design high-stakes product workflows that reduce confusion, align teams, and drive business results.
Principal-level product designer focused on ambiguous SaaS and service experiences—especially billing, payments, automation, trust, and other rule-heavy systems where the wrong UX creates risk.
Why Teams Hire Me
I solve complex product problems that directly impact revenue, risk, and customer experience. I do my best work in ambiguous environments where workflows are fragile, business rules are dense, and teams need a designer who can bring clarity, simplify complexity, and help move work into execution.
I bring clarity to ambiguous product problems
I help teams define the right problem before they waste time building the wrong solution. I work through vague requirements, competing priorities, and messy constraints to create direction teams can align on and actually ship.
I simplify complex workflows without losing the logic underneath
My strongest work lives in systems that are easy to get wrong—billing, payments, recovery paths, trust moments, and policy-driven experiences. I simplify those journeys for customers while preserving the business and technical logic underneath them.
I drive alignment across product, engineering, and business teams
I do not stop at screens. I help teams make decisions, align on tradeoffs, pressure-test ideas, and move work toward implementation. My value is not just design craft. It is creating clarity that helps teams execute with confidence.
I combine product thinking, workflow rigor, customer empathy, and business awareness. I am not just designing polished interfaces. I am helping teams make smarter product decisions and turn complexity into experiences customers can actually navigate.
A designer who can step into ambiguity, understand messy systems fast, ask better questions, identify critical failure points, and create solutions that are thoughtful, practical, and shippable.
I am most valuable in roles that need strong UX judgment, systems thinking, and the ability to turn complexity into product clarity.
Principal product design work
Complex workflows, ambiguous problems, measurable outcomes
I design end-to-end product experiences for high-stakes systems where users need clarity, teams need alignment, and the business needs results. My strongest work sits at the intersection of discovery, product strategy, complex workflow design, and implementation-ready execution.
SaaS workflow design
Automate Complex Workflows
Designed branching workflow patterns for a live SaaS product—simplifying complex rules, reducing configuration errors, and helping users manage automation with more confidence.
Ambiguity → product guardrails
International Roaming Guardrails
Turned a messy escalation problem into a product strategy: proactive communications, payment thresholds, suspension logic, and clearer customer decision points across a high-risk billing experience.
Live product iteration
Autopay Flexibility & Failure Recovery
Reframed a payments problem into a customer-centered product update—giving users more control over timing while preserving operational guardrails and reducing downstream failure risk.
Trust + clarity in complex flows
Secure Text
Designed a more understandable secure communication experience by translating invisible system behavior into clearer states, safer actions, and stronger user confidence.
Award-winning research + design
OneButton PIN
Research and prototype work that rethought authentication for blind and low-vision users— proving I can move from exploratory insight to novel interaction design and evaluation.
Publications & Research
Peer-reviewed work focused on accessibility, secure interaction, and inclusive design for real-world systems.
Open to Principal / Senior Product Design roles in SaaS, FinTech, and workflow-heavy platforms
Need a product designer who can turn complex workflows into clear, shippable experiences?
I’m strongest in ambiguous product spaces where the workflow is complicated, the stakes are high, and the path forward is not obvious. I bring customer insight, systems thinking, and end-to-end product design to help teams move from rough concepts to polished flows, detailed specs, and measurable outcomes.
Send me the role, team, or product space you’re hiring for — I’ll reply with the most relevant workflow, SaaS, and strategy-heavy case studies from my portfolio.
I mentor on ADPList — portfolio, interviews, and systems-thinking.
If you’re trying to level up your UX/Product design work, I focus on what actually moves the needle: strong problem framing, defensible decisions, cleaner stories, and work that survives real constraints.