Senior UX Designer / UX Researcher • Telecom • eCommerce • SaaS • Accessibility
Open to opportunities

I turn complex, high-risk journeys
into clear decisions and confident experiences.

I work in ambiguous problem spaces where policy, systems, and human behavior collide. I lead discovery end-to-end—from research and synthesis to high-fidelity prototypes, experiments, and executive narratives that teams can confidently ship.

Qualitative research Journey mapping Systems & edge cases Accessibility-first design Rapid prototyping Executive storytelling
Proof
Reduced escalation-driven friction and helped protect $4.5M/month by redesigning billing guardrails, decision points, and customer communications.
Manisha Varma portrait
Portfolio preview
Domains Telecom • eCommerce • SaaS • Accessibility
Deliverables High-fi prototypes • Journey maps • Design library • BRDs • Data decks • VP decks
Style Evidence → narrative → alignment
Hiring managers: this is what you’re actually getting

What I’m Hired to Solve

I lead human-centered discovery in messy, high-stakes products—then convert research into clear opportunity areas and testable prototypes so teams stop debating and start learning.

Domains SaaS • eCommerce • Telecom • Accessibility
Deliverables High-fi prototypes • Journey maps • Design library • BRDs • Data decks • VP decks
YOU GET
Actionable insights (not just quotes)
Synthesis → “so what” → opportunity strategy
YOU GET
Fast learning through experiments
Prototypes + tests → decision clarity
YOU GET
Alignment across disciplines
Workshops + frameworks + crisp storytelling

Revenue-critical journeys

Checkout • Billing • Activation • Renewals

I redesign journeys where friction becomes cart abandonment, escalations, churn, or revenue leakage. I map failure states, clarify rules, and validate improvements through research + prototype tests.

Failure states Edge cases Customer clarity
$0
risk protected
escalations

SaaS complexity disguised as “UX”

Admin flows • Permissions • Data states

Many “UX issues” aren’t UI problems—they’re inconsistent rules, missing states, and unclear ownership. I translate research into guardrails, requirements, and system behaviors so outcomes stay consistent across channels.

System states Policy + UX Guardrails
0
source of truth
consistent outcomes

Accessibility + trust in high-stakes flows

Inclusive design • Compliance • Confidence

I design for clarity, error recovery, and inclusive experiences—especially where customers are anxious (payments, collections, account changes). I make the “right thing” easy and the failure states safe.

WCAG-ready Error recovery Trust cues
faster alignment
cleaner scope
Learn how I work
If you need someone who can bridge customers + systems + stakeholders (and still ship), start here.

Selected work

T-shaped UX: Analysis + Research + Design

I don’t just “design screens.” I analyze what’s breaking, validate the why with research, and design shippable flows with clear rules, guardrails, and measurable outcomes—especially in complex, high-risk systems.

Data + CX analysis User research Systems thinking Prototyping Edge cases + guardrails
Secure Text thumbnail Secure App Communication

Secure Text

Designed an experience that helps users communicate securely with clarity and confidence.

What I ledDiscovery → research → wireframes
MethodsJourney mapping, interviews, prototyping
OutcomeIncreased confidence in secure behavior
Threat modeling UX flows Prototype validation
OneButton PIN thumbnail Best Paper Award · MobileHCI 2022

OneButton PIN

Single-button authentication for blind and low-vision users to reduce eavesdropping and improve accessibility.

What I ledResearch → prototyping → evaluation
MethodsDiary study, haptic patterns, comparative testing
OutcomeFaster authentication (−4s)
Accessibility Haptics Experiment design
Autopay flexibility thumbnail Behavior + systems

Autopay Flexibility & Failure Recovery

Designed a safer way to let customers choose autopay dates—without increasing support volume.

What I ledBlueprint + edge cases + UX flows
MethodsFailure-mode analysis, prototype tests
Decision impactRules + guardrails aligned
Service blueprint Recovery states Guardrails
International roaming thresholds thumbnail Regulated, high risk

International Roaming Guardrails

Reduced bill-shock risk by redesigning thresholds, warnings, and payment guardrails.

What I ledOpportunity framing + validation
MethodsScenario research, concept tests
OutcomeFewer escalations (targeted)
Guardrails Concept tests Policy constraints
Workflows branching thumbnail Automation + systems

Automate Complex Workflows with Workflows

Designed patterns that make branching rules learnable, predictable, and hard to misconfigure.

What I ledDesign sprint + prototyping
MethodsSprint facilitation, prototyping, validation
Decision impactClearer rules, fewer mistakes
Rules UX Patterns Prototype tests

Available for Senior Product / UX / Research roles

Want a designer who can untangle complexity and ship clarity?

If your product has messy workflows, high-stakes customer moments, or accessibility gaps, I’ll bring research-led decisions, crisp storytelling, and systems thinking to move your team faster.

Reply within 24 hours EST (US) • Remote-friendly Research • Design systems • Workshops

Prefer async? Send the role link + what you’re hiring for — I’ll reply with relevant projects.